Construction, installation & real estate

The bridge focuses on enterprises in building and building materials, contractors, appliance producers, electronics, utilities and infrastructure. Issues that stimulate the need for innovation are:

  • changes in sales and marketing : just having a good relationship with customers is not good enough anymore
  • rapid changes in society and technology create new opportunities and needs
  • product development and building processes are merging
  • re-design of innovation processes and culture lead to savings

The Bridge helps improve marketing and sales, supports companies in finding new areas of growth and assists entering these new areas. For example intelligent buildings, multi-functional complexes where schools and recreation are combined, etc. Not only the ‘hard' issues are addressed by The Bridge, but also ‘softer' issues such as innovation through partnerships, new go-to-market approaches and re-positioning for more uniqueness.